PATANG

BRAND IDENTITY AND PACKAGING

INDIA

Each of Patang's snack is rooted in a real place, made using local wisdom and time-honoured methods. They work directly with traditional makers and small-town kitchens from different parts of India.

The brief was simple, to design a Kite logo soaring in the sky. Organic lines, curves, and colorful. The color palette was to be inspired by vintage India to invoke a sense of nostalgia.

We created responsive logos for Patang - primary logo, secondary logo, alternate mark, monogram, and favicon.

Each packaging was inspired by the colors, landmarks, and the deep rooted culture of its origin city.